How we price a template
Hours, updates and support, added up in the open, with the spreadsheet we use.
All 58 components in manifest order, each in every state it can be in. Switch the accent preset to see buy buttons, links and selected marks change.
10px buttons: primary in the buy color with a pressed edge, secondary, ghost, small, large, block, icon-only, loading and disabled.
components/buttons/Pill tags for sale marks, new, included, formats and status, plus the count bubble.
components/badges/In your cart 2
The signature primitive: objects standing on a plank with a top surface, a front edge, contact shadows, talkers and empty slots.
components/shelf/Coded product objects: book, planner, template sheets, plugin box, type specimen, icon tiles and spines, in six cover colors and five sizes.
components/cover/One dismissible line above the nav on the bay color.
components/announcement-bar/BundlePick any three planners or templates and save 30% until November 30.Build a bundle
A quiet slash-separated trail above page titles.
components/breadcrumbs/The shop window: copy and a display shelf standing on one long plank, plus the inner-page hero with crumbs.
components/hero/Invoices, proposals, planners and type, made by a three-person studio and tested in print before they reach the shelf.
Every file comes with a personal license. Teams and resellers pick the tier that covers them.
Serif h2 with one intro, and the row form with a see-all link above a hairline.
components/section-header/We print each planner, fill in each template and install each font before it goes on the shelf.
Four files added in November.
Content cards for posts, guides and help topics, with an optional shelf bay.
components/cards/Hours, updates and support, added up in the open, with the spreadsheet we use.
Every file stays in your account. Sign in with the email on your receipt and download it again.
Planners are printed on A4, US Letter and A5 at home and at a print shop, and we fix what bleeds.
The cubby: a cover on a plank in a bay, serif title, formats, price and the add button; also .sh-price and the product grid.
components/product-card/A scroll-snapped run of product cards with arrow buttons in the header.
components/shelf-row/Dated and undated, printed and tested on A4, Letter and A5.
Cubbies of different widths, each well showing a true detail of the shop; plus the mini panel.
components/bento/Buy the invoice kit once and get the Sheets, Excel and PDF versions together. No upsell for the other format.
New versions land in your account and we email you once.
Fonts and plugins come with a key that lives next to the download.
Planners go through a home printer and a print shop on A4, US Letter and A5 first.
Icon or numbered features in open columns, and sage check lists for what is and isn't included.
components/features/Every planner is printed on A4, US Letter and A5 before release, at home and at a print shop.
One purchase gets every version we make of that file: PDF, Figma, Sheets or Notion.
Files are named, foldered and under 40 MB, so they open on the first try.
Serif figures with plain labels between hairlines: facts about the shop.
components/stats/The shop's own imprints as geometric monogram marks.
components/logo-row/Five imprints, one shop, one checkout.
A serif quote from the shop's own people with a small byline.
components/testimonial/If a planner smudges on cheap paper, we change the planner, not the paper. That's why every page gets printed before it's sold.
Beta tester notes named by role, with the tested version and what it was used for. No stars.
components/review-card/The tax summary tab saved me a spreadsheet I'd rebuilt every quarter. I wish the currency list had more than twelve options.
Printed all 14 files on Letter at a copy shop. Margins held, and the totals column never clipped.
License tiers or passes as cubbies whose objects show what each tier covers.
components/pricing/For you and your own client work.
Everyone in your studio, on every project.
For products you sell that include our files.
Prices in US dollars. Sales tax or VAT is added at checkout where it applies.
Radio cards for personal, team and extended; the picked one shows what changes and updates the panel price.
components/license-picker/The sticky buy box: title, price, license picker, one button, refund line, facts; plus the product page layout.
components/purchase-panel/A large bay with views of the product (object, a page inside, spec sheet) and thumbnail tabs.
components/product-gallery/The download's file tree in native details, with sizes and an open-all button.
components/whats-inside/Pick three products, fill three slots on a small shelf, see the saving, then add the bundle.
components/bundle-builder/The plain guarantee line in three sizes: inline, compact and a band.
components/refund-strip/Native details between hairlines; a plus turns into a minus.
components/faq/Yes. Every license covers work you do for clients, as many projects as you like. You can't resell the template itself as a template.
New versions appear in your account under Downloads, and we send one email when a file you own changes. There's nothing to renew.
Reply to your receipt within 14 days and we refund it. You don't need to explain, though we read every reason.
Labels above 48px fields, hints, errors in words, success, disabled and readonly states, checks and the inline form.
components/forms/A checkbox with role=switch whose thumb is a small square object.
components/switch/Radio or checkbox options as cards, with icons and prices.
components/choice-cards/Search with an inside icon, a clear button and a large variant.
components/search-field/A dashed bay you can click or drop onto, with the file list, error and disabled states.
components/file-drop/One email field, a plain promise and an in-place confirmation; the panel form has a shelf of past issues.
components/newsletter/Warm white tables with a well header, tabular figures, yes and no cells and labelled stacks on phones.
components/tables/| Use | Personal | Team | Extended |
|---|---|---|---|
| People | |||
| People who can use the files | 1 | Up to 10 | Unlimited |
| Work | |||
| Client projects | Yes | Yes | Yes |
| Inside a product you sell | No | No | Yes |
| Price for the invoice kit | $24 | $59 | $119 |
Owned products with a tiny cover, version, status, size and one download button per row.
components/downloads-table/| Product | Version | Status | Size | Download |
|---|---|---|---|---|
| Studio Invoice KitPersonal license | 3.2, Oct 28 | Update ready | 38 MB | Download Studio Invoice Kit, 38 MB |
| Bollard DisplayTeam license | 1.0, Nov 3 | Preparing zip | 12 MB | |
| Moodboard GridsRefunded Sep 12 | 2.0 | Refunded | 21 MB |
The key in a monospaced well with show and copy, masked by JS and plain without it.
components/license-key/PWF-7QK2-HARB-0412
PWF-2MDB-GRID-7781
Label and value pairs for order details and account facts, stacked or inline.
components/description-list/Previous and next with words, page numbers, the current page in ink.
components/pagination/Initials on a small square object in the six cover colors, and overlapping groups.
components/avatar/The cart as a native modal dialog sliding in from the end side, plus the cart line list used on the cart page.
components/cart-drawer/Order lines, a coupon field with idle, loading, applied and error states, the tax note and the serif total.
components/checkout-summary/The thank-you: sage mark, serif title, order facts, the purchased objects on a shelf and next steps.
components/order-confirmation/The receipt and the download links went to [email protected]. Everything also lives in your account.
Long-form article typography: serif h2s, square bullets, tomato-underlined links, plates, tables and a plank rule.
components/prose/A template costs us about 31 hours before it reaches the shelf. Here's where those hours go.
Most of the time isn't design. It's checking: printing every page on three paper sizes, filling every field with real numbers, and opening each file in the oldest app version we support.
If a formula breaks at row 400, a studio finds out in its busiest month.
| Step | Hours |
|---|---|
| Design | 9 |
| Testing | 17 |
| Writing the guide | 5 |
Press Cmd + P on the "Start here" file to see the print checklist we use, or open tax-summary.gsheet to read the formulas.
Tinted notes for tips, context and warnings inside articles and help pages.
components/callout/On-this-page links with a plank marker for the section in view.
components/toc/Author, role, date and reading time.
components/byline/Changelog and roadmap entries on a hairline, marked by small square objects.
components/timeline/US Letter pages for every layout and a tax summary tab.
Twelve currencies and a fix for totals over $100,000.
Editable InDesign source files for the Extended license.
Page-level messages for success, warning, danger and information, with an optional action.
components/alert/Your files are below and in your account.
Download it again to get the tax summary tab. Your old files keep working.
Nothing was charged. Try another card or pay by bank transfer.
We show the full price once you pick your country.
Espresso notes in a polite live region with one action; window.shToast() and data triggers.
components/toast/Native modal dialog for confirmations and short terms, plus the outlined danger button.
components/dialog/Your Team license choice goes with it. You can add it back from the product page.
Short notes on hover and focus that Escape can hide.
components/tooltip/License Personal covers you, Team covers up to 10 people, Extended covers resale inside your products.
Sheets files open as a Google asks before it makes the copy. We never see it., so your data stays yours.
An empty shelf with dashed slots, one sentence and one way forward.
components/empty-state/Try one format at a time. Most kits ship in only one of the two.
Fonts and plugins come with a key. It will show up here after you buy one.
Gently pulsing placeholders that keep the cubby shape while products load.
components/skeleton/Progress bars with label and value, a busy bar, and checkout steps marked by square objects.
components/progress/Inline SVG bar, line and donut charts on the viz tokens, with HTML labels and a data table.
components/chart/| Step | Hours |
|---|---|
| Design | 9 |
| Print tests | 6 |
| Formulas | 11 |
| Guide | 5 |
| Category | Products |
|---|---|
| Templates | 14 |
| Planners | 9 |
| Ebooks | 6 |
| Type and icons | 5 |
| Kits | 4 |
| Month | Templates | Planners |
|---|---|---|
| Jan | 3 | 1 |
| Feb | 2 | 1 |
| Mar | 4 | 2 |
| Apr | 5 | 1 |
| May | 3 | 3 |
| Jun | 6 | 2 |
| Jul | 4 | 1 |
| Aug | 7 | 2 |
| Sep | 5 | 4 |
| Oct | 6 | 5 |
The closing cubby: copy on the start side and a shelf standing on the panel's bottom edge.
components/cta/Planners, invoices and proposals that already work on paper. Pay once, keep the files.
Part of the Design Systems Library